SkillOnNet Amplifies Presence in Portugal with Star-Studded BacanaPlay Campaign
Lisbon, 15 April 2025
– Global entertainment leader SkillOnNet has launched a major multimedia advertising campaign in Portugal
for BacanaPlay, its flagship online casino tailored for Portuguese-speaking audiences.
At the heart of the campaign is Ljubomir Stanisic, one of the country’s most recognizable TV personalities and a celebrated chef known for his fiery charisma. He brings energy and flair to the brand’s vibrant new slogans: “Hey BacanaPlay!” and “Dá um play na vida” — meaning “Press Play on Life.”
Originally from Sarajevo, Stanisic has become a household name in Portugal, celebrated for his Michelin-starred restaurants and roles on popular television programs like Hell’s Kitchen Famosos and Pesadelo na Cozinha. His bold personality and strong media presence make him a fitting ambassador for BacanaPlay’s message of exhilarating, no-holds-barred entertainment.
The campaign marks the latest phase in BacanaPlay’s successful marketing strategy, building on earlier efforts that have firmly established the brand in the Portuguese market since its 2020 debut. This latest wave includes a broad TV campaign and an extensive outdoor advertising push, featuring a mix of classic and digital billboards in high-traffic urban areas across the country.
In the TV commercial, viewers watch as Stanisic is whisked away from the heat of his kitchen into a dramatic Wild West saloon scene, all triggered by a quick tap on the BacanaPlay app. What follows is a stylized slow-motion bar brawl, complete with flying cards and casino chips — a cinematic metaphor for the thrilling experiences BacanaPlay delivers.
The ad captures the brand’s essence: a digital gateway to excitement and adventure, designed to whisk players out of the ordinary and into a world of pure entertainment.
Pedro Garcia, SkillOnNet’s Country Manager for Portugal, shared his thoughts:
At the heart of the campaign is Ljubomir Stanisic, one of the country’s most recognizable TV personalities and a celebrated chef known for his fiery charisma. He brings energy and flair to the brand’s vibrant new slogans: “Hey BacanaPlay!” and “Dá um play na vida” — meaning “Press Play on Life.”
Originally from Sarajevo, Stanisic has become a household name in Portugal, celebrated for his Michelin-starred restaurants and roles on popular television programs like Hell’s Kitchen Famosos and Pesadelo na Cozinha. His bold personality and strong media presence make him a fitting ambassador for BacanaPlay’s message of exhilarating, no-holds-barred entertainment.
The campaign marks the latest phase in BacanaPlay’s successful marketing strategy, building on earlier efforts that have firmly established the brand in the Portuguese market since its 2020 debut. This latest wave includes a broad TV campaign and an extensive outdoor advertising push, featuring a mix of classic and digital billboards in high-traffic urban areas across the country.
In the TV commercial, viewers watch as Stanisic is whisked away from the heat of his kitchen into a dramatic Wild West saloon scene, all triggered by a quick tap on the BacanaPlay app. What follows is a stylized slow-motion bar brawl, complete with flying cards and casino chips — a cinematic metaphor for the thrilling experiences BacanaPlay delivers.
The ad captures the brand’s essence: a digital gateway to excitement and adventure, designed to whisk players out of the ordinary and into a world of pure entertainment.
Pedro Garcia, SkillOnNet’s Country Manager for Portugal, shared his thoughts:
“With this campaign, we’re showing that BacanaPlay is more than just a casino — it’s an attitude. It’s about embracing fun, letting go of routine, and immersing yourself in something unforgettable. ‘Dá um play na vida’ is our invitation to live with passion. Ljubomir embodies that spirit perfectly — he’s bold, intense, and lives every moment to the fullest. That’s exactly the kind of energy we want BacanaPlay to stand for.”.