PlayUZU kicks off major TV and billboard campaign in Peru

PlayUZU, the fair and transparent online casino brand from global entertainment powerhouse SkillOnNet, has launched a nationwide TV and billboard campaign in Peru as it looks to strengthen its presence and build brand recognition in the country.

The campaign is designed to take PlayUZU’s unique value proposition directly to the public, reinforcing its commitment to fun, fairness and transparency in the online gaming space. The brand, which prides itself on offering a gaming experience that’s completely free of wagering requirements, is investing heavily in mainstream media to showcase why it’s different from traditional online casinos.

The marketing initiative includes prime-time TV advertisements on major Peruvian networks, complemented by an extensive billboard presence in key places throughout the capital city of Lima. These efforts will be further amplified through digital marketing, including social media engagement, influencer collaborations and search engine positioning.

Having already made a name for itself in Spain, Mexico and Buenos Aires City in Argentina, PlayUZU is now accelerating its efforts to capture the hearts of Peruvian players. Since launching in Peru in November under the country’s new regulated licensing framework, PlayUZU has been committed to offering a fun, safe and engaging gaming experience, backed by an extensive portfolio of top-tier casino games from leading providers.

Helena Rico, SkillOnNet head of marketing, Spain and LatAm said: “With this campaign, we want to show Peruvian players that PlayUZU is here to stay. We believe our transparent approach to online gaming will resonate with players who are looking for a fairer and more entertaining way to play. This TV and billboard push will put PlayUZU front and centre in Peru’s gaming market, ensuring that everyone knows where to go for a truly fair and fun casino experience.”